Building the Agentic Web
Systems that let AI act - without breaking the web.
As AI becomes agentic, execution must move from UI to systems. We're building that foundation.

The Core Insight
Interfaces are for humans. Execution is for systems. That's why we built Myve - the execution layer for the agentic web.
AI Infrastructure for the Future
Myve
Execution Layer
Makes websites execution-ready for AI.
Converts intent to action. Executes through systems, not UI. Deterministic, auditable, controlled.
CreatorsLab
R&D Division
Where ideas become infrastructure.
End-to-end support for bold visions. From analytics to applications - building what comes next.
The Story So Far
Santhosh Kumar Ethiraj & Nishaalu Selvakumar: The Founders Redefining Spinacle
Journey from healthcare AI to Myve. From rural roots to revolutionary thinking -- the story of two founders building the future of AI.
Chapter 5: Entering B2C Insurtech - From Insurance Experiments to Cancer Care
The reality check: Why Insurance? By early 2025, we had already explored AI in healthcare, HIMS, and Insurtech, but something still felt missing.
Chapter 4: How We Ended Up in Insurance
By December 2024, we were knee-deep in HIMS and insurance, trying to figure out our exact role in this massive, complex industry.
Answers Before You Ask
What is Myve?
Myve is the execution layer that lets AI act through systems directly instead of relying on UI automation.
Who is Spinacle for?
Teams building AI-first products that need safe, deterministic, system-level execution.
When will Myve be available?
Myve is in active development. Contact us to join early access.
Ready to build for the agentic future-
Whether you're a founder, developer, or enterprise - let's explore what's possible.