We Build Commerce Infrastructure for the Age of AI
The Core Insight
Myve gives them back.
Local businesses already share customers — they just don't have the infrastructure to act on it.
Cross-Business Commerce, Powered by AI
Spinacle builds Myve — connecting local businesses through AI-powered referrals. No ads, no middlemen. Just real commerce.
Myve
Agent-Era Affiliate Network
An SDK that embeds AI chatbots on business websites, captures what customers actually want, and routes those intents to partner businesses — turning every conversation into a distribution channel.
CreatorsLab
R&D Division
Where ideas become infrastructure.
End-to-end support for bold visions. From analytics to applications - building what comes next.
The Story So Far
Santhosh Kumar Ethiraj & Nishaalu Selvakumar: The Founders Redefining Spinacle
Journey from healthcare AI to Myve. From rural roots to revolutionary thinking -- the story of two founders building the future of AI.
Chapter 5: Entering B2C Insurtech - From Insurance Experiments to Cancer Care
The reality check: Why Insurance? By early 2025, we had already explored AI in healthcare, HIMS, and Insurtech, but something still felt missing.
Chapter 4: How We Ended Up in Insurance
By December 2024, we were knee-deep in HIMS and insurance, trying to figure out our exact role in this massive, complex industry.
Answers Before You Ask
What is Spinacle?
Spinacle is an AI company building commerce infrastructure for the age of AI agents. We help local businesses grow through each other — not through ad platforms.
What does Spinacle build?
Our first product is Myve — an AI-powered affiliate network that connects local businesses across Chennai, Bangalore & Hyderabad through cross-referral commerce.
How do I get in touch?
Reach us at founder@spinacle.net or WhatsApp +91 86102 44377. We respond to every message.
Let's Build Together
Talk to the Spinacle team — whether you're a business, partner, or investor.