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Insights from Spinacle

Case studies, strategy, and perspectives from the team building production AI systems for B2B companies.

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Business StrategyDigital Transformation

Why Great Businesses With Great Products Fail Digitally

The most capable businesses often fall into the same invisible trap: a strong track record, a weak funnel. Here's the pattern — and how to diagnose it.

Santhosh Kumar E
July 18, 2026-5 min read
Case StudyReal Estate

From Legacy Brand to Digital Sales Engine: A Real Estate Case Study

A 26-year residential builder with 200+ delivered homes was struggling to sell. The problem wasn't the product. Here's how we diagnosed the real issue — and built the infrastructure to fix it.

Santhosh Kumar E
July 18, 2026-7 min read
AIFounders Story

Santhosh Kumar Ethiraj & Nishaalu Selvakumar: The Founders Redefining Spinacle

Journey from healthcare AI to Myve. From rural roots to revolutionary thinking -- the story of two founders building the future of AI.

Santhosh Kumar E
November 3, 2025-4 min read
AIInsurtech

Chapter 5: Entering B2C Insurtech - From Insurance Experiments to Cancer Care

The reality check: Why Insurance? By early 2025, we had already explored AI in healthcare, HIMS, and Insurtech, but something still felt missing.

Santhosh Kumar E
February 8, 2025-4 min read
HealthcareAI

Chapter 4: How We Ended Up in Insurance

By December 2024, we were knee-deep in HIMS and insurance, trying to figure out our exact role in this massive, complex industry.

Santhosh Kumar E
February 5, 2025-4 min read
HealthcareDiagnostics

Chapter 2: The Data Access Nightmare

If you've ever built an AI startup, you know that getting the algorithm to work is the easy part. The hard part? Getting enough real-world data to make it useful.

Santhosh Kumar E
February 3, 2025-4 min read
HealthcareDiagnostics

Chapter 1: The AI Dream - Automating Heart Disease Diagnosis

There's a saying in the startup world: 'The plan you start with is never the plan you end up with.' Boy, did we learn that the hard way.

Santhosh Kumar E
February 3, 2025-3 min read
AIHealthcare

AI in Healthcare

Artificial Intelligence has emerged as a revolutionary technology with the potential to transform various industries, and healthcare is no exception.

Santhosh Kumar E
February 3, 2025-4 min read
HealthcareAI

Spinacare: The Healthcare Ecosystem

At Spinacle, we are harnessing the power of AI to transform healthcare with our groundbreaking project, Spinacare. Our mission is to enhance patient care, improve diagnostics, and streamline healthcare processes.

Nishaalu Selvakumar
May 25, 2023-3 min read
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